9 Tips for Custom Eye Shadow Boxes that Standout in the Industry

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2025/08/25
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7 mins read


Custom product packaging designs are vital in engaging customers in the competitive cosmetics market, where innovation meets beauty. Now, people want an elegant product presentation rather than product quality. So, if businesses and startups want to enter the gateways of elegance and sophistication, craft creative and precision packaging boxes that click in customers' eyes and force them to turn their heads. As a vendor, you must know the significance of custom cosmetic packaging before placing an order. 

Importance Of Eye Shadow Boxes and Why Vendors Need Them?

 The catchy eye packaging box captivates customers and makes them want to hold the product from overcrowded retail shelves. According to the Meyer report, around 72% of American consumers buy a product after influencing the packaging design. For this reason, a cosmetic seller necessitates custom eye shadow boxes and product packaging for an appealing product view. 

No matter if you run skincare potions or vivid makeup palettes, our boxes are the perfect choice for wrapping in customized packaging. We welcome all product manufacturers into innovative, luxurious makeup packaging everyone likes and wants. So, hop on this write-up to learn the splendid tips for making custom cosmetic and product packaging that help you keep your footing strong in a competitive industry with allure product packaging. 

Go for High-Quality Material to Secure the Product 

 Customization gives the product manufacturer the right to pick each aspect of packaging according to the target audiences and their preferences. Therefore, selecting accurate material is mandatory to keep the inside content safe and secure from damage. In this regard, packaging brands offer eco-friendly packaging material for custom cosmetic packaging that protects the inside product from harm. 

  • Cardboard 

  • Kraft 

  • Corrugated 

  • Rigid 

Each material has qualities, and products are packed according to their features. Therefore, companies choose high-quality packaging that screams louder for inside products and engages customers. Furthermore, they use cardboard boxes to pack small to large eye shadows, eyeliners, and mascaras. Therefore, if you want top-notch material for imperative products, visit Custom Boxes Only to buy their packaging.

Focus on Color Theory to Engage Customers 

The magic of color plays an imperative role in customer perception, so color psychology can be utilized to arouse specific emotions and convey the brand message to end users. For instance, soft pastel colors depict femininity, while bold colors communicate creativity and something bold inside the box. 


A makeup supplier must know about the product line, which means keeping in mind what you sell to their customers. Multiple makeup patterns are followed in the industry to fulfill the customer's needs. A soft and daily eye shadow box perfectly combines matte shades and glitter shades. Compared, if businesses lance a radiant, glam, and bold makeup look, they can choose bold colors with foil stamping to make loveliness product packaging boxes. Huda Beauty, a popular brand, has an awesome color selection of each eye shadow pallet that explains which colors customers can get inside the box. 

Similarly, remember to choose the right colors for custom cosmetic boxes, whether the company prints them for mascaras, eyeliners, primers, or foundations. To make the eyeshadow packaging boxes adorable, choose any CMYK and PMS colors. Also, you must ensure the packaging supplier knows whether you want coated or non-coated PMS colors because the costs differ. 

Ensure the Selection of Unique Designs and Graphics of Eye Shadow Boxes 

The application of engaging graphics makes the product enticing and catches the customer's attention. In this regard, packaging designers offer multiple options to print artwork on makeup boxes that fascinate the consumers. So, product manufacturers need to play with different artwork and graphics that give a distinctive product view and grab their attention. Thus, packaging designers play with different enlisted patterns to create scenic makeup boxes that engage the customers.

  • Intricate lines 

  • Hand drawn strokes 

  • Text scrawl and twist 

  • Floral patterns 

  • Geometrical shapes 

Furthermore, companies can print any artwork that they want to display in front of the target audiences. So, they print illustrative graphics and symmetrical designs to tell the brand story to the end-users. Printing catchy eyes with flawless makeup is also perfect for printing on eyeshadow boxes

 High Light Key Function on the Packaging Boxes 

Customization doesn't mean printing too much on the printed cosmetic boxes. Brands must maintain a balance between the product packaging design and its functionality. Make the printed cosmetic boxes informative and highlight the key function of the product. 

Product manufacturers print brand names, details, and other information on cosmetic boxes to convey the message to the end-users. Printing the logo on printed eye shadow boxes plays an imperative role in spreading the brand name through word of mouth. Taglines convey the brand message to customers directly without involving any third party. 

Comparably, highlighting the main feature of eyeshadow in the center of the packaging boxes has amazing benefits, such as building a large customer base. Let's imagine some customers want cream matte shades, and others want glitter eyeshadow, so the box's text shows what is inside. 

For glitter palettes, businesses use words like radiant, glam, and rich. In contrast, for matte and soft palettes, businesses can print creamy, day-to-day, and light phrases to tell customers which makeup look these palettes are useful. 

Ensure Sustainability as Much as Possible While Design Packaging 

Customers turn their heads to buy products that come in sustainable packaging solutions. Additionally, choose eco-friendly and recyclable packaging for precious eyeshadow palettes that engage environment-conscious customers. Stay green using cardboard, Kraft, and rigid cosmetic boxes that can easily be recycled in any other unique folding shape. Companies choose rigid-made packaging that looks appealing and is tremendously recyclable as storage boxes. So, buy wholesale custom cosmetic boxes to pack bulk boxes at market-leading prices. 


Keep in Mind the Color Range to Place Orders for Multiple Sizes 

Cosmetic manufacturers require single-eye shade boxes, eyeshadow palettes, or kit packaging to prevent damage. Furthermore, makeup palettes come in various sizes, and makeup kits are launched according to the audience's needs. Therefore, you must remember the size of the eyeshadow kit accurately before booking the order. 

Basically, a cosmetic vendor knows they need a secondary packaging box if they launch a kit with 12 basic eyeshades or 24 shades. Remember the color range that the eye shadow kit involves before placing an order for personalized eye shadow boxes

Apart from this, if the same brand launches eyeliner or pencil eye shadow, they need to pick the sleek packaging design and exact product size. However, before buying eyeliner boxes, you must know which type of eyeliner you use, like pen, gel, and ink. Every eyeliner is filled in unique plastic packaging, so they require secondary boxes according to them. 

Pick Functional Styles for Eye Shadow Packaging 

Pack the eyeshadow in functional, secure, and durable packaging boxes. For this purpose, Custom Boxes Only offers unique styles of custom eyeshadow boxes with strong locking systems. Reverse tuck-end and straight tuck-end boxes are the preeminent solutions for securing the product. 


Furthermore, suppose a company wants to use any other shape of unique packaging boxes for a luxury and elegant glimpse. In that case, they can choose any distinctive shape and ask their packaging suppliers to deliver them. Besides, sleeve and magnetic lid boxes are captivating and easy to unbox for an awesome unboxing experience. 

Give Luxuries Effect with Magnetic Lid and Rigid Material 

Increase the worth of the product by using high-quality material and magnetic closure boxes. Many high-end brands use magnetic closure boxes to pack expensive and precious products. Rigid-made cosmetic packaging is durable and keeps the product safe and secure. 

Rigid eye shadow boxes may also store products inside to keep them safe. If cosmetic suppliers want robust quality cosmetic packaging, they have the right to increase the thickness of the material as they desire. Permanently, the insertion of a magnetic lid makes them expensive for customers and provides immense protection. 

Add a Minimal Touch of Foil Stamping, Embossing, and Debossing 

Last but not least, convert the aesthetics of cosmetic packaging into the realm of catchiness by using foil stamping, embossing, and debossing. Although brands use fully metalized boxes to pack the goods that give a shimmery view with silver and gold, the application of minimal effects still makes them seamless and tremendous for the customers.  

For this purpose, brands use foil stamping on the particular area of the box to bestow a shiny effect that rapidly clicks in the end-users eyes. Additionally, they add some textures on the product box surface for raised and sunken views. 

 Embossing allows for a raised and climbing texture on the box for a pleasant sunken view. On the other hand, debossing gives the box a dipped and sunken texture for strong sensory experiences for the end-users. All the options mentioned are not restricted only to eyeshadow packaging boxes; cosmetic producers use them on lipstick, eyelashes, eyebrow pomade, and mascara boxes for fascinating product views. 

Best Eye Shadow Packaging Supplier 

After planning the product design and features, cosmetic manufacturers find loyal and trustworthy packaging suppliers who meet tight deadlines and deal in no minimum and bulk orders. Therefore, Custom Boxes Only is one of the best options for them due to its cooperative staff, personalized orders, expert hands, and strict quality-checking service for each box. They also offer wholesale eye shadow boxes at market-leading prices without compromising the quality. Furthermore, if someone runs a small business and needs a few pieces of packaging boxes, they can place their order as well. 

Wrapping up Explained Tips 

So, remember that all the tips to fabricate custom eye shadow boxes are perfect and tremendous. Selection of the right material, styles, sizes, and graphics convert the simple product package into luxury. Additionally, a minimal touch of foil stamping, embossing, and debossing makes the product a luxury to grab the audience's attention. Besides, makeup manufacturers must find trustworthy packaging suppliers that engage customers' attention. Wholesale custom boxes are affordable for the brands, whether newbie or well-established. 

 


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