In India, gold is not just jewellery. It’s emotion, tradition, and often a symbol of security. But with gold prices skyrocketing, buying stylish real gold jewellery for daily wear might feel out of reach, especially for the middle-class buyer.

But don’t worry, here are some smart, practical ways to own real gold jewellery without breaking your budget.

Choose 14K or 18K Gold Jewellery

Most people assume only 22K or 24K gold is “real,” but that’s a myth when it comes to daily wear jewellery.

14K gold (58.5% pure) and 18K gold (75% pure) are both real gold, just mixed with stronger metals to make it more durable and affordable.

• Why it’s great: More affordable than 22K
  

• Durable for daily use: Less prone to scratches
  

• Trendy designs: Modern brands now offer sleek, stylish 14K designs for office or casual wear
  

 Brands like Giva, Melorra, Tanishq Mia and Noveemi are popular for 14K & 18K minimal gold jewellery.

Try Lab Grown Diamond Jewellery for Style + Savings

Want a gold ring with a diamond look? Skip the costly mined diamonds and choose lab grown diamonds!

• Lab-grown diamond jewellery in 14K gold can cost under ₹20,000
  

• Environmentally sustainable
  

• IGI/SGL certified & real sparkle
  

• Perfect for gifting or self-love rings on a budget
  

Look at brands like Noveemi or Jewelbox for affordable, luxury-style lab-grown Diamond jewellery.

Use Jewellery Saving Plans (Smart EMI)

If you don’t want to pay a big amount in one go, try brand saving schemes. Many popular jewellers offer monthly gold saving plans.

How it works:

• You pay for 9 months
  

• In the 10th month, the brand adds a bonus (equivalent to one month's amount)
  

• Buy jewellery of your choice with 0% making charges
  

This method helps you plan, save, and buy high-value jewellery with ease.

Brands like Tanishq, Kalyan Jewellers, PNG, and Malabar offer such EMI plans.

Explore Online Jewellery Apps

Shopping online isn’t just easy, it’s economical.

Use trusted apps/websites like:

• CaratLane
  

• Giva
  

• Melorra
  

• Bluestone
  

• Noveemi (for lab-grown, minimalist rings)
  

Benefits:

• Compare prices
  

• Filter by karat, price, weight
  

• Get trendy designs under ₹10,000
  

• Use festive & bank offers for extra discounts

You don’t need to spend big to look elegant. Because gold is not about price, it is about how you wear it with love.